Service
Directing with intention
The best pharmaceutical films aren't about products — they're about people. I focus on honest conversations, authentic emotion, and stories that remind patients they're not alone.
Discuss a Project
On Set
Real conversations, not perfect performances
My job is to create an environment where people feel comfortable enough to forget the camera is there and simply be themselves. That applies whether I'm working with a nervous patient sharing their diagnosis for the first time, a KOL who's never been on camera, or an actor delivering a character's most vulnerable moment.
The most powerful films don't come from perfect performances — they come from real conversations. If someone watches one of my films and feels a little less alone, then we've done our job.
What's Included
Directing capabilities
Creative Vision
Defining the visual tone, pacing, and emotional arc of your film — from treatment through final cut. Every choice rooted in your audience and objectives.
Talent Direction
On-set coaching for patients, HCPs, KOLs, actors, and internal spokespeople — drawing out authentic, natural performances even from non-professionals.
Remote Direction
Live-directed remote sessions for global productions — coordinating local crews, managing talent in real time, and maintaining creative quality across time zones.
Patient Sensitivity
Specialised approach to directing patient testimonials — creating safe, comfortable environments that produce authentic stories while respecting dignity and privacy.
Multi-Format Adaptation
Directing with deliverables in mind — planning shots and performances that work across hero films, social cuts, congress loops, and internal edits simultaneously.
Compliance-Aware
We direct with MLR review in mind — capturing alternate takes, clean supers coverage, and fair balance moments that make post-production approval smooth.
Our Process
From vision to screen
Every directing engagement follows a clear, collaborative workflow — designed to build trust with talent, protect the story, and deliver through pharma approval processes.
Discovery & Treatment
We study your brief, audience, and science to develop a director's treatment — defining the visual language, tone, pacing, and emotional approach before anything is filmed.
Pre-Production Planning
Shot lists, storyboards, casting direction, location scouting, and interview guides — all reviewed through your approval process before shoot day.
On-Set / On-Camera
Leading the shoot with creative authority — directing talent, managing crew, and making real-time decisions that protect the story and the schedule.
Post-Direction
Guiding the edit to honour the original vision — overseeing rough cuts, pacing, music selection, and final grade to ensure the finished film delivers on every level.
"If someone watches one of my films and feels a little less alone, then we've done our job."— Michael Kelly, Pharmhouse Productions
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Need a director who gets pharma?
Tell us about your project and we'll show you how Pharmhouse directing can elevate it — from treatment through final delivery.